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From runway to retail — 19 questions testing your knowledge of how the global fashion industry works, its biggest brands and business side.
1. What is "atelier" in haute couture?
💡 An atelier is the workshop where haute couture garments are made by hand — teams of specialist petites mains (small hands) spend hundreds of hours on embroidery, fitting, and construction.
2. What is "drop culture" in streetwear fashion?
💡 Drop culture (pioneered by Supreme) releases limited products at surprise times — creating intense demand, long queues, and immediate resale value. Brands like Nike SNKRS and Palace use this strategy.
3. What is "editorial fashion" photography?
💡 Editorial fashion photography tells a story — conceptual, artistic images in magazines (Vogue, Harper's Bazaar) that express ideas and emotions rather than simply selling products.
4. What is a "fashion week" and how often does it occur?
💡 Fashion weeks occur twice yearly — February/March for Fall/Winter collections and September/October for Spring/Summer. Designers present new collections to buyers, press, and influencers.
5. What is the "Big Four" in fashion weeks?
💡 The Big Four fashion weeks are New York, London, Milan, and Paris — held twice yearly (February/March for Fall/Winter and September/October for Spring/Summer collections).
6. What does a "fashion stylist" do?
💡 A fashion stylist selects, organizes, and coordinates clothing and accessories for photo shoots, films, musicians, or individual clients — creating a cohesive visual aesthetic.
7. What is a "trunk show" in fashion retail?
💡 A trunk show is when a designer or brand representative brings their full collection to a retailer — allowing customers to see, try, and order pieces not normally stocked in that store.
8. What is a "lookbook" in fashion?
💡 A lookbook is a collection of photographs used by brands to showcase their latest collection — presenting how garments look when styled together, used for marketing and wholesale sales.
9. What is "co-branding" or "collaboration" in fashion?
💡 Fashion collaborations create joint collections — Supreme x Louis Vuitton, H&M x designer collaborations, and Nike x Off-White bring together different audiences and aesthetics.
10. What is "fast fashion" criticized for most?
💡 Fast fashion is criticized for its environmental footprint — the fashion industry produces 10% of global carbon emissions, enormous water use, and often relies on underpaid workers in developing countries.
11. What is "greenwashing" in the fashion industry?
💡 Greenwashing is when brands make misleading sustainability claims — using vague terms like "conscious collection" or "eco-friendly" without genuine environmental commitment or transparency.
12. What is the "secondary market" in luxury fashion?
💡 The luxury resale market (The RealReal, Vestiaire Collective, StockX) has grown dramatically — estimated at $43 billion, driven by sustainability concerns and accessibility to sold-out or vintage pieces.
13. What is the role of a "buyer" in fashion?
💡 A fashion buyer selects which items to stock for a retailer — analyzing trends, sales data, and customer preferences to purchase the right products at the right price points.
14. What is a "showroom" in the fashion industry?
💡 A fashion showroom is where brands present their collections to buyers, press, and stylists — either the brand's own space or a multi-brand agency representing several labels.
15. What is "LVMH" in the fashion industry?
💡 LVMH (Moët Hennessy Louis Vuitton) owns over 75 luxury brands — including Louis Vuitton, Dior, Givenchy, Fendi, Celine, and Bulgari. Controlled by Bernard Arnault.