Social Media Marketing

1. What is "organic reach" vs "paid reach"?

• A. Organic is better; paid is worse
• B. Organic reach is free content visibility; paid reach is boosted through advertising spend ✓
• C. They are the same thing
• D. Paid reach is always larger

💡 Organic reach is how many people see content without paid promotion. Paid reach uses advertising budget to extend visibility beyond organic audiences.

2. What is a "conversion" in social media marketing?

• A. A follower becoming a fan
• B. When a user completes a desired action — purchase, sign-up, or download — after engaging with content ✓
• C. Getting more likes
• D. A viral post

💡 A conversion is when a user takes a desired action (buying, subscribing, downloading) after interacting with your social media content or ad.

3. What is "dark posting" on social media?

• A. Posting at night
• B. Creating paid ads that appear in targeted users' feeds without being published on your public page ✓
• C. Posting negative content
• D. A type of content strategy

💡 Dark posts (unpublished page posts) are targeted ads visible only to specified audiences — not shown on your public timeline.

4. What does "ROI" mean in social media marketing?

• A. Rate Of Impressions
• B. Return On Investment — measuring profit generated relative to money spent on social media ✓
• C. Reach Of Influencers
• D. Rate Of Interactions

💡 ROI measures the profitability of social media investment: (revenue generated - cost) ÷ cost × 100 = ROI percentage.

5. What is "engagement rate" in social media?

• A. Number of followers
• B. Total interactions (likes, comments, shares) divided by reach or followers, expressed as a percentage ✓
• C. Number of posts per day
• D. Number of paid promotions

💡 Engagement rate = (total interactions ÷ reach or followers) × 100. It measures how actively your audience interacts with your content.

6. What is "boosting" a post on Facebook?

• A. Deleting a post
• B. Paying to increase a post's reach beyond your organic audience ✓
• C. Getting friends to share a post
• D. Adding hashtags to a post

💡 Boosting pays to show your post to a wider audience beyond your followers, targeting specific demographics, interests, or locations.

7. What is "CTR" in social media advertising?

• A. Content To Reach
• B. Click-Through Rate — percentage of people who clicked a link after seeing it ✓
• C. Customer To Revenue
• D. Content Traffic Ratio

💡 CTR (Click-Through Rate) = (clicks ÷ impressions) × 100. It measures how compelling your ad or post is at driving clicks.

8. What is "social proof" in marketing?

• A. Paid advertising
• B. Proof that a product works
• C. The influence of others' actions and opinions (reviews, follower counts) on consumer decisions ✓
• D. A type of content strategy

💡 Social proof uses others' approval (reviews, follower counts, testimonials) to convince potential customers a product or brand is trustworthy.

9. What is "user-generated content" (UGC)?

• A. Content created by social media platforms
• B. Content created by brands only
• C. Content created by real users rather than the brand itself ✓
• D. Paid sponsored content

💡 UGC is content created by real customers or fans about a brand — reviews, photos, videos — highly trusted and valuable for marketing.

10. What does "impressions" mean in social media analytics?

• A. Number of unique viewers
• B. Total number of times content was displayed, including multiple views by the same user ✓
• C. Number of profile visits
• D. Number of shares

💡 Impressions count every time content appears on a screen, including repeated views by the same person — different from unique reach.

11. What is "influencer marketing"?

• A. Advertising on TV
• B. Partnering with influential social media personalities to promote products to their followers ✓
• C. Email marketing campaigns
• D. Search engine advertising

💡 Influencer marketing collaborates with social media personalities who have established audiences to authentically promote products or services.

12. What is a "content calendar"?

• A. A list of trending topics
• B. A schedule planning what content to publish and when across social platforms ✓
• C. A type of analytics tool
• D. A list of hashtags

💡 A content calendar is a planning tool organizing what content to create, when to post it, and on which platforms — essential for consistent strategy.

13. What does "reach" mean in social media analytics?

• A. Number of likes on a post
• B. Number of comments received
• C. The total number of unique users who saw your content ✓
• D. Number of shares

💡 Reach measures how many unique individuals saw your content — different from impressions which count total views including repeats.

14. What is "A/B testing" in social media?

• A. Testing two platforms simultaneously
• B. Comparing two versions of content to see which performs better ✓
• C. A type of paid advertising
• D. Testing accounts A and B

💡 A/B testing publishes two variations of content to different audience segments to determine which version drives better results.

15. What is "social listening"?

• A. Monitoring audio on social media
• B. Tracking mentions, keywords, and conversations about your brand or industry across social platforms ✓
• C. A type of customer service
• D. Monitoring competitor ads

💡 Social listening monitors social media for mentions of your brand, competitors, and industry keywords to understand sentiment and trends.